Information, Education and Communication (IEC) is a process that informs, motivates and helps people to adopt and maintain healthy practices and life skills. It aims at empowering individuals and enabling them to make correct decisions about safe behaviour practices. IEC also attempts to create an environment that is conducive and supports access to treatment and services for those already infected. In the absence of a vaccine or a cure, prevention is the most effective strategy for the control of HIV/ AIDS and therefore communication is one of the most important strategies in the fight against HIV/ AIDS and STDs.
The awareness is done through Mass Media like AIR, Private Radio, Doordarshan, Newspaper, etc. Out-door and mid media like Mobile theatre, local cultural troupes, IEC vans and events like World AIDS Day, International Women’s Day, National Voluntary Blood Donation Day, etc. The awareness generation is also done through mainstreaming with key Government departments like Home, Tourism, PRI, Woman and Child development, rural development, etc , Corporate sector and NGOs/CBOs.

The following activities are conducted regularly under this division:

Radio and TV spots on various issues are being broadcast/telecast regularly.
Special programmes targeting various vulnerable groups are also produced and broadcast/telecast regularly.
Advertisements on the themes centering on the various aspects of HIV/AIDS are being published regularly in newspapers.
Scroll is going on in local cable throughout the State.
Jingles are being broadcast in AIR’s FM stations.
Phone-in-progammes have been telecasted/broadcast in Doordarshan Kendra and AIR respectively.
Mobile theater is very popular in rural areas of the State. Considering this fact, different programmes like slide shows and dance drama/drama on HIV/AIDS have been organized through these mobile theatres that perform shows in different places of the State.
School AIDS Education Programme is being implemented in the State through Education department.
Various events like World AIDS Day, Voluntary Blood Donation Day, International Women’s Day, International Day against Drug Abuse and Illicit Trafficking, World Population Day, etc. are being observed regularly.
For mainstreaming and sharing responsibilities for prevention of HIV/AIDS, different Govt. departments, public sector and private sector agencies have been involved:
The departments involved: Department of Social Welfare, Department of Sports & Youth Welfare, Assam Police, Tea Sector, Municipal Councils and Oil Companies, Transport, Judiciary, Labour, Panchayat, Nehru Yuba Kendra, Industries Department.
Advocacy workshops: Advocacy workshops for media persons, members of non-HIV NGOs, members of Kalyani Health Club of Doordarshan Kendra, Guwahati, members of different women’s organizations, members of different Red Ribbon Clubs and NSS officers, officials of Industry department, police officials, NRHM officials, officials of Directorate of Information and Public Relations, the District Member Secretaries of Women Cell under the State Commission for Women, etc. have been organized.

For mainstreaming and sharing responsibilities for prevention of HIV/AIDS, different Govt. departments, public sector and private sector agencies have been involved:

The departments involved: Department of Social Welfare, Department of Sports & Youth Welfare, Assam Police, Tea Sector, Municipal Councils and Oil Companies, Transport, Judiciary, Labour, Panchayat , Nehru Yubak Kendra, Industries Department.
Advocacy workshops: Advocacy workshops for mediapersons, members of non-HIV NGOs, members of Kalyani Health Club of Doordarshan Kendra, Guwahati, members of different women’s organizations, members of different Red Ribbon Clubs and NSS officers, officials of Industry department, police officials, NRHM officials, officials of Directorate of Information and Public Relations, the District Member Secretaries of Women Cell under the State Commission for Women, etc. have been organized.

Red Ribbon Clubs


With an aim to create awareness on HIV/AIDS, the ASACS has formed 172 Red Ribbon Clubs (RRCs) in the schools and colleges of the State through the National Service Scheme (NSS) as the nodal agency for RRC. Red Ribbon Club (RRC) is a comprehensive promotional and preventive intervention to enhance voluntary blood donation as well as mainstream HIV & AIDS prevention, care & support and treatment impact, mitigation, stigma reduction, among the youth in educational institutions. It will also prepare and promote youth peer educators within and outside the campuses.



Drop-in-Centre:

For the network among the PLHIV, there are two (2 nos.) Drop-in-Centres in Assam as follows:

Sl. No. Name Place
1.
Golaghat district network of positive people (GDNP+) Golaghat



Condom Promotion

Assam State AIDS Control Society has been doing condom promotion through NGO’s engaged in TI projects, hiring agency for doing social marketing of condoms and installation condom vending machine in and around Guwahati City. Apart from that condoms are also provided to the ICTC, PPTC and STD centres located in the different medical institutions of the state and other organizations like CRPF camp, clubs, etc.




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