Information, Education and Communication (IEC) is a process that informs, motivates and helps people to adopt and maintain healthy practices and life skills. It aims at empowering individuals and enabling them to make correct decisions about safe behaviour practices. IEC also attempts to create an environment that is conducive and supports access to treatment and services for those already infected. In the absence of a vaccine or a cure, prevention is the most effective strategy for the control of HIV/ AIDS and therefore communication is one of the most important strategies in the fight against HIV/ AIDS and STDs.
The awareness is done through Mass Media like AIR, Private Radio, Doordarshan, Newspaper, etc. Out-door and mid media like Mobile theatre, local cultural troupes, IEC vans and events like World AIDS Day, International Women’s Day, National Voluntary Blood Donation Day, etc. The awareness generation is also done through mainstreaming with key Government departments like Home, Tourism, PRI, Woman and Child development, rural development, etc , Corporate sector and NGOs/CBOs.

The following activities are conducted regularly under this division:

Radio and TV spots on various issues are being broadcast/telecast regularly.
Special programmes targeting various vulnerable groups are also produced and broadcast/telecast regularly.
Advertisements on the themes centering on the various aspects of HIV/AIDS are being published regularly in newspapers.
Scroll is going on in local cable throughout the State.
Jingles are being broadcast in AIR’s FM stations.
Phone-in-progammes have been telecasted/broadcast in Doordarshan Kendra and AIR respectively.
Mobile theater is very popular in rural areas of the State. Considering this fact, different programmes like slide shows and dance drama/drama on HIV/AIDS have been organized through these mobile theatres that perform shows in different places of the State.
School AIDS Education Programme is being implemented in the State through Education department.
Various events like World AIDS Day, Voluntary Blood Donation Day, International Women’s Day, International Day against Drug Abuse and Illicit Trafficking, World Population Day, etc. are being observed regularly.
For mainstreaming and sharing responsibilities for prevention of HIV/AIDS, different Govt. departments, public sector and private sector agencies have been involved:
The departments involved: Department of Social Welfare, Department of Sports & Youth Welfare, Assam Police, Tea Sector, Municipal Councils and Oil Companies, Transport, Judiciary, Labour, Panchayat, Nehru Yuba Kendra, Industries Department.
Advocacy workshops: Advocacy workshops for media persons, members of non-HIV NGOs, members of Kalyani Health Club of Doordarshan Kendra, Guwahati, members of different women’s organizations, members of different Red Ribbon Clubs and NSS officers, officials of Industry department, police officials, NRHM officials, officials of Directorate of Information and Public Relations, the District Member Secretaries of Women Cell under the State Commission for Women, etc. have been organized.

For mainstreaming and sharing responsibilities for prevention of HIV/AIDS, different Govt. departments, public sector and private sector agencies have been involved:

The departments involved: Department of Social Welfare, Department of Sports & Youth Welfare, Assam Police, Tea Sector, Municipal Councils and Oil Companies, Transport, Judiciary, Labour, Panchayat , Nehru Yubak Kendra, Industries Department.
Advocacy workshops: Advocacy workshops for mediapersons, members of non-HIV NGOs, members of Kalyani Health Club of Doordarshan Kendra, Guwahati, members of different women’s organizations, members of different Red Ribbon Clubs and NSS officers, officials of Industry department, police officials, NRHM officials, officials of Directorate of Information and Public Relations, the District Member Secretaries of Women Cell under the State Commission for Women, etc. have been organized.

Red Ribbon Clubs

Assam State AIDS Control Society (ASACS) observed National Youth Day at the conference hall of State Institute of Health & Family Welfare(SIHFW) in Khanapara on January 12, 2016. Welcoming the participants in the event, ASACS Joint Director (IEC) Bonti Saikia, while stressing on this year’s theme, ‘Indian youth for development, skill and harmony,’ said, “Youth is the asset of society and thus we can’t ignore the fact that they are the most vulnerable lot. And thus it is our prime duty to ensure that they follow the right path. Swami Vivekananda is the real youth icon of the nation and thus by observing this day which coincides with Swamiji’s birthday, we actually try to remind the youths that they should not take any wrong path and instead follow the ideals of Swamiji.”

Noted writer Jayanta Madhab Bora, in his speech said, “If we want to empower others, we must first empower ourselves. Today’s youth is losing patience. They have no time to listen to others. Thus, there is a huge communication gap and this has resulted in indiscipline amongst the youth. There is frustration amongst the youth today and that is why they become prone to high risk behaviours.”

Professor and HoD of the Department of Assamese, SB Deorah College Janendra Kalita, in his lecture said, “Swami Vivekananda’s contribution for the uplift of the society especially the youth is unparallel. Swamiji always inspired the youth to serve the nation. He always believed that service to mankind is service to God.”

Another professor of SB Deorah College, Dr Niranjan Kalita dwelt on the ideals of Swami Vivekananda. He said , “Swami’s views and teachings would always help in building up a strong and a healthy society. The youth of the country must come together to carry forward the dreams of Swamiji.”

ASACS Asstt Director, Youth Affairs, Apurba Bezbaruah offered the vote of thanks.


Assam SACS observes World AIDS Day

Assam State AIDS Control Society (ASACS) observed World AIDS Day on December 1, 2015 at International Convention Centre, Kalakshetra, Guwahati. Welcoming the participants at the State-level function, Project Director, ASACS, Dhiraj Choudhury said, “The World AIDS Day which is observed on the 1st December every year gives an opportunity for people all over the globe to unite in the fight against HIV and extend our support for people living with HIV and this is the significance of the day. The theme for the year is - Getting to Zero-Zero New HIV Infections, Zero Discrimination and Zero AIDS-related Deaths.” He further spoke on the vulnerability of the HIV/AIDS menace in the state.

Speaking on the occasion noted social activist and writer Dr Akashitora said, “Life is a celebration but one has to be aware about the comas, colons, semi colons and even full stops. HIV/AIDS is such a menace that if it is transmitted in a human body it would halt the progress of the individual and humanity at large. A person can have complete freedom but he or she has to have absolute control over his life.” She also advocated for installation of condom vending machines at strategic locations across the state which is very much common in European countries. Dr Akashitora further added, “All awareness generating agencies must be geared up to such an extent that our region becomes the first HIV-free zone in the country.”

Noted actor Chetana Das in her speech said, “Life is precious and thus one should not hide his or her illness especially if it is caused by HIV virus. Thus people, especially those who indulges in high risk behaviour must go for HIV/AIDS testing.” The renowned comedy actor also batted for voluntary blood donation.

Noted Blood Transfusion Expert Dr BN Sarma, who was also present on the occasion spoke at length about the HIV/AIDS menace. Drugs Controller Gajen Talukdar also delivered his speech on HIV/AIDS prevalence in the state. ASACS Joint Director (IEC), Bonti Saikia delivered the vote of thanks.

The state-level function was preceded by a rally comprising of representatives from NGOs, civil societies, Red Ribbon Clubs from various colleges etc. The rally was flagged off by former world heavy weight champion Mahadeb Deka.

Some best performing service centres were also awarded in the event.

World AIDS Day -2015 was also observed at the district headquarters across the state of Assam with a gamut of activities including rally, awareness meetings etc.

This year ASACS has selected the following for their best performance in the year 2014-15.

Sl No
Service Centre / Component
Winners
1
Integrated Counseling & Testing Centre (ICTC) ICTC of Rupnath Brahma Civil Hospital, Kokrajhar
2
Parent to Child transmission Centre (PPCTC) PPCT Centre of Guwahati Medical Collage & Hospital
3
Sexually Transmitted Infection (STI) STI clinic of Silchar Medical College & Hospital
4
Blood Bank Blood Bank of Tinsukia Civil Hospital
5
Anti-Retroviral Centre (ART) FAAMCH, Barpeta
6
SRL SRL of JMCH, Jorhat
7
Targeted Intervention TI NGO Gharoa, Nagaon

The above performers have been rewarded with Rs 5,000/- each along with a certificate.

 


Red Ribbon Clubs



With an aim to create awareness on HIV/AIDS, the ASACS has formed 172 Red Ribbon Clubs (RRCs) in the schools and colleges of the State through the National Service Scheme (NSS) as the nodal agency for RRC. Red Ribbon Club (RRC) is a comprehensive promotional and preventive intervention to enhance voluntary blood donation as well as mainstream HIV & AIDS prevention, care & support and treatment impact, mitigation, stigma reduction, among the youth in educational institutions. It will also prepare and promote youth peer educators within and outside the campuses.



Drop-in-Centre:

For the network among the PLHIV, there are two (2 nos.) Drop-in-Centres in Assam as follows:

Sl. No. Name Place
1.
Golaghat district network of positive people (GDNP+) Golaghat



Condom Promotion

Assam State AIDS Control Society has been doing condom promotion through NGO’s engaged in TI projects, hiring agency for doing social marketing of condoms and installation condom vending machine in and around Guwahati City. Apart from that condoms are also provided to the ICTC, PPTC and STD centres located in the different medical institutions of the state and other organizations like CRPF camp, clubs, etc.




Copyright 2010-2013  ASACS, All rights reserved.
  Powered by Web.com(India) Pvt. Ltd